It sounds like a bit of a buzz word, but it is really important. Businesses can get complex fast especially when they're growing.
The best way to run and grow a business is to keep everything in the company as simple as possible.
How many people need to work on a project and be aware of all the details? The more people you involve the more complex it gets. If you are clear on who is responsible for what it is much simpler. Simplifying communication is much harder to do than making it complex.
When we have complex offerings we create complex businesses. Can you explain what you offer quickly? How fast can your target market understand what you do/offer? Simplicity is powerful when connecting with your customers.
When products and offerings are complex or too varied it is difficult to have clear and simple messaging and marketing. Do you ever go to a restaurant that has a 10 page menu, plus daily and seasonal special? It can make the ordering process overwhelming and most likely you will walk away not knowing all that they offer.
Of when you talk to a "marketing consultant" and they offer copy writing, social media strategy, website design, PR help, oh and..... Yes - it is tough to know what they do and what they're good at when they do it all. Most likely each person would have their own take on what services that person offers.
Why I love to simplify.....Read More